We are looking for a dynamic and results-oriented Online Marketing Executive to join our marketing team.
The role involves planning, executing, and optimizing digital marketing campaigns across various online channels to increase brand visibility, engagement,
and lead generation. The ideal candidate will have a strong understanding of digital marketing trends, tools, and platforms and be driven by data to achieve
measurable results.
Key Responsibilities:
Digital Campaign Management:
Plan, develop, and execute online marketing campaigns across channels such as SEO, SEM, email marketing, social media, content marketing, and display advertising.
Monitor, analyze, and optimize the performance of campaigns to achieve KPIs and maximize ROI.
SEO & SEM Optimization:
Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
Manage PPC campaigns (Google Ads, Bing Ads) and other paid advertising platforms to drive qualified leads and conversions.
Continuously monitor SEO performance and conduct audits to enhance website visibility.
Social Media Marketing:
Develop and implement social media strategies to increase brand presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Manage content creation, publishing schedules, and engagement with followers to enhance brand awareness and drive user interaction.
Analyze social media metrics and adjust strategies based on engagement levels and trends.
Email Marketing Campaigns:
Create and manage email marketing campaigns for lead nurturing, promotions, and customer retention.
Segment email lists based on customer data and behavior to deliver personalized and relevant content.
Monitor and analyze email campaign performance, optimizing for higher open rates, click-through rates, and conversions.
Content Marketing:
Collaborate with content creators to produce high-quality content (blogs, articles, infographics, videos, etc.)