Online Advertising (Ads) Specialist

Vocally

Duties/Responsibilities: 

-Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google AdWords, Facebook Ads Manager, and Google Shopping Ads

-Oversee growth in performance to meet client’s business goals and strategies.

-Manage the platform’s daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return

-Map ad formats to advertising objectives

-Plan and Optimize landing page testing

-Report on key performance indicators and lead generation initiatives

-Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.

-Collaborate with marketing teams to discover, test data-driven ways to optimize performance

-Build Budget Recommendations & media plans

-Document campaign evolution to monitor the overall performance and identify best practices.

-Present account reviews internally as well as to clients over client reporting calls.

-Explore new opportunities to grow campaigns more efficiently and effectively

-Ensure a data-led approach to all activity, creating a clear test & learn strategy

Required Skills/Abilities:

-At least 2 years of experience in running media campaigns within an agency or affiliate environment.

-3+ years of relevant experience with focus on content development & marketing

-Bachelor’s Degree or Diploma in Digital Marketing.

-Have previous experience of handling Ad campaigns.

-Have strong liaising, reporting and communication skills.

-Have a strong working knowledge of Google AdWords, Social Media Ads, Programmatic, App-Install and Native Banner ads.

-Expertise in creating content for different digital platforms.

-Strong organizational and analytical skills, and a very good eye for detail.

-A good, confident grasp of the MS Office suite, Excel in particular

-A good head for numbers and working with large sets of data

-A good understanding of Business, B2B and B2C models

-A strong desire to compete and a drive to succeed

• Experience

  2 - 5 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Online Advertising (Ads) Specialist

• Industry Type

  Advertising / MR / PR / Events

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home