Campaign Strategy & Planning: Develop, implement, and optimize Meta (Facebook and Instagram) ad campaigns that drive engagement, conversions, and revenue. Align campaigns with broader marketing and business objectives.
Audience Targeting & Segmentation: Define and refine audience segments to ensure ads reach the most relevant and high-potential users. Utilize advanced targeting techniques (custom audiences, lookalike audiences, behavioral targeting, etc.) to maximize campaign effectiveness.
Ad Creation & Optimization: Create compelling ad copy, creative, and formats (carousel ads, video ads, etc.). Continuously test and optimize ad variations to improve performance (A/B testing).
Budget & Bidding Management: Oversee the allocation of campaign budgets, monitor performance, and adjust bidding strategies to maximize ROI and meet campaign KPIs (key performance indicators).
Performance Tracking & Reporting: Track, analyze, and report on campaign performance using Meta Ads Manager and other analytics tools. Provide actionable insights and recommendations for ongoing optimization.
Conversion Tracking: Set up and manage Facebook Pixel, track conversion events, and ensure proper attribution for ad campaigns to measure success and optimize future campaigns.
Ad Compliance: Ensure all ads comply with Metas advertising policies and guidelines. Stay up to date with platform changes and industry trends.
Experience
2 - 7 Years
No. of Openings
2
Education
Any Bachelor Degree
Role
Meta Ads Manager
Industry Type
Chemicals / PetroChemical / Plastic / Rubber / Glass / Paints
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Nr. BSNL office, Jagatpur - Gota, Ahmedabad, 382481