A medical representative's job is to promote and sell their company's products, whether that's pharmaceutical drugs or medical equipment. The medical representative will increase product awareness, answer queries, provide advice and introduce new products.
Key responsibilities include:
organising appointments and meetings with community- and Chemist shops -based healthcare staff
identifying and establishing new business
negotiating contracts
demonstrating or presenting products to healthcare staff pharmacists
undertaking relevant research
meeting both the business and scientific needs of healthcare professionals
maintaining detailed records
attending and organising trade exhibitions, conferences and meetings
managing budgets
reviewing sales performance
writing reports and other documents
Promotional prospects are excellent – progression can be into senior sales/managerial roles or into related employment areas such as marketing or purchasing.
Key skills for medical representatives
Commercial awareness
Sales skills
Maturity
Confidence
Patience
Strong interpersonal and communication skills
Organisational skills