Summary:
As Media Planning Manager you will assist the Media team to manage a portfolio of all media platforms and help them deliver against agreed clients' media KPIs and objectives.
Responsibility:
Conducts media research, evaluates data; develops points of view; understands systems applications; and understands various media and their applications against client strategies/goals.
Undertake key initiatives/business solutions with clients' goals, business objectives, and priorities.
Ensure engagement in strategic discussions and ideation process for building a holistic solution for client’s needs, build capabilities across key digital platforms
Translate the business requirements and strategic direction into an actionable process and work closely with related departments (Digital Marketing, Marketing Operations, etc)
Overall account stewardship to ensure communication strategy and implementation are in sync with clients' business direction
Delegates to and works with those more juniors on daily tasks in order to grow the Assistant’s knowledge base and expand individual management skills
Identifying target audiences and analyzing their behavior, characteristics, and routines.
Choosing the best media outlet combination for different campaigns.
Preparing and presenting campaign proposals to clients.
Monitoring media trends of all channels, including magazines, blogs, and television.
Assessing the success of media advertising plans and campaigns.
Proofread all advertisements and marketing campaigns before the release
Requirements:
Manager-level experience in Media Operations
Has a background primarily in media planning and operation
Has experience in regional (APAC, across the APAC region, etc.) media campaigns
Has experience managing another more junior manager
Mature and stable personality
International, high English ability
Bachelor’s degree in marketing, advertising, mass media, media, communications, computer science or relevant field.
A minimum of 5 years