Position Overview: We are seeking a creative and dynamic Marketing and PR Specialist to join our team in Vijayawada. The ideal candidate will play a crucial role in developing and implementing effective marketing strategies to promote our brand and services. If you have a passion for storytelling, building brand awareness, and creating impactful marketing campaigns, we want to hear from onsibilities:Develop and Execute Marketing Strategies:
Collaborate with the marketing team to create comprehensive marketing plans aligned with business objectives.
Execute marketing campaigns across various channels to drive brand awareness and customer engagement.
Public Relations:
Build and maintain relationships with media outlets, journalists, and influencers.
Create and distribute press releases and media kits to enhance brand visibility.
Content Creation:
Develop compelling and shareable content for digital platforms, including social media, blogs, and newsletters.
Ensure consistency in messaging and brand voice across all communication channels.
Social Media Management:
Manage and grow our presence on social media platforms.
Create and curate engaging content, run campaigns, and monitor social media metrics.
Event Planning and Coordination:
Plan and execute events to promote our brand and products.
Coordinate with vendors, sponsors, and partners for successful event execution.
Market Research:
Conduct market research to stay updated on industry trends and consumer preferences.
Utilize insights to inform marketing strategies and identify new opportunities.
Analytics and Reporting:
Track and analyze the performance of marketing campaigns.
Generate reports to measure the effectiveness of various marketing initiatives.
Qualifications:
Bachelors degree in Marketing, Public Relations, Communications, or a related field.
Proven experience in marketing and PR roles, preferably in the home improvement or related industry.
Strong understanding of digital marketing trend