Marketing Manager

Access Research Labs

Location - Mangalore, Karnataka

Key Roles & Responsibilities

Establish brand positioning, identify target audiences, and develop marketing

plans with specific objectives across different channels and segments

Lead the execution of marketing programs, leveraging internal support and

driving collaboration

Analyse customer insights, consumer trends, market analysis, and marketing best

practices to build successful strategies

Partner with email, performance marketing, and web teams to design, test, and

evolve lead-nurturing tactics

Better understanding of product and brand marketing and are up-to-date with the

latest trends and best practices in digital marketing, inbound marketing and content

marketing. Manage content and updates for customer and internal touch points, establish

budget guidelines, participate in events, document business processes, and provide

sales support

Present ideas and final deliverables to internal and external teams, and

communicate with senior leaders about marketing programs, strategies, and

budgets

Assist Sales team with lead generation, industry fitments as well as through sales

kits and various collaterals such as testimonials, case-studies to better the

conversion funnel

Thorough understanding of the international digital marketing landscape and best

practices especially regarding the US market

Experience

Proven success in developing marketing plans and campaigns in International

Market

Excellent written and verbal communication skills

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Proficiency with online marketing and social media strategy

Proven ability to develop brand and marketing strategies

Minimum 7+ years of proven industry experience

• Experience

  6 - 12 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree, B.B.A, M.B.A/PGDM

• Role

  Marketing Manager

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office