Marketing Manager

  • icon job experience 2 - 5 Years
  • icon job opening 1 Openings
  • icon salary 3.0-4.5 Lac/Yr
  • icon job location Kolkata
  • Face-to-Face interview Face-to-Face interview

Job Description

Responsibilities of a Marketing Manager at Labkafe:

Research new opportunities in the market to find gaps and potentials

Analyze competitors to understand and implement areas of improvement

Do market research to understand the client base and their needs

Develop marketing strategies (SWOT analysis, objectives, goals, persona identification, etc.)

Determine and manage different avenues of marketing (content, SEO, email, ads, social media, etc.)

Managing all marketing team elements (content, graphics, telemarketers etc.)

Collaborating with other departments (sales, tech, admin, product teams etc.)

Regularly analyze the progress of marketing efforts and provide weekly reports to directors

Predict and manage marketing budget

Take part in recruitment and training of marketing team personnel

Advise the management on how to acquire more leads

Arrange and take part in promotional activities/events for the company

Pertinent Skill Set:

A respectable degree in marketing or business field

Proven past experience in designing and implementing marketing campaigns

Data-driven mind with great ability to see insights

Knowledge of marketing software

Strong project management and multitasking skills

MBA in Marketing is desirable

Lots of contacts in press, media, and digital marketing agencies is very desirable

Desired Soft Skills:

Excellent verbal and written communication skills in English and Hindi (Bengali will be a plus)

Excellent office software skills (MS-office, Google Workspace, Office 360)

Willingness and ability to travel across India

Healthy and vigorous mind and body, very positive and bright attitude

Experience Required:

Two-five years; freshers need not apply

Work Schedule:

Full-time in-Office, Mon-Sat, 10 am to 7 pm

Work Location:

PS Aviator (above Big Bazar), Chinar Park, Kolkata
  • Experience

    2 - 5 Years

  • No. of Openings

    1

  • Education

    Professional Degree, Any Bachelor Degree, B.B.A, Post Graduate Diploma, M.B.A/PGDM, M.Com

  • Role

    Marketing Manager

  • Industry Type

    Education / Teaching / Training / Colleges /Institutes / Universities

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

About Labkafe

Labkafe is Indias most prominent manufacturer of laboratory instruments and furniture. We cater to schools, colleges, research institutes, government agencies, and private firms alike. Our footprint lingers in several prestigious institutes like DRDO, IITs, Army Schools etc. Founded in 2015 by NIT alumni, the dream of Labkafe is to bring affordable practical education to every child in India and abroad if possible too!
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