• Responsible for the development of content across all digital platforms (Instagram, Twitter, Facebook and Pinterest, BV website) and producing a holistic content calendar to address day-to-day and key marketing messages, including seasonal campaigns, key dates relating to pop culture, store openings, etc., while keeping website fresh and up-to-date at all times.
• Track and report on BV’s interactive activities with clear analytics, recommendations and plan for moving forward.
• Assist in the execution of highly-elevated consumer-facing events including securing sponsors, coordinating staff, hiring vendors, obtaining swag bag items, completing requisite insurance-related paperwork, preparing an event post-mortem and other duties as required.
• Plan and execute a robust Holiday program (Santa visits, arrival event, Holiday lounge, etc.), offering guests a memorable experience.
• Lead tenant relations activities, including the strategy, planning and implementation of the annual merchant training program and tenant appreciation event.
• Serve as editor of the internal newsletter intended for the BV merchant community, including writing copy, editing, designing the issue, proofreading, printing and distribution.
• Reconcile marketing budget including coding and processing payables and reporting on the budget as requested.
• Oversee BV’s online virtual marketplace, including sourcing new food experiences, on brand photography, amplification through social media and budget reconciliation with retailers.
• Execute onsite elements (vestibules, hoarding and graphics, merchandising moment, Toy Mountain, etc.) ensuring they are visually on brand.
• Owner of the marketing manual and marketing storage room ensuring that the space and inventory levels are always organized and up-to-date.
• Write, edit, and proofread marketing materials.
• Participate and contribute in regular marketing strategy and retail meetings.
Experience
5 - 11 Years
No. of Openings
2
Education
Diploma, Advanced/Higher Diploma, Any Bachelor Degree, Professional Degree
Role
Marketing Manager
Industry Type
Advertising / MR / PR / Events
Gender
[ Male / Female ]
Type of Job
Full Time
Work Location Type
Work from Office