Responsible for the development of content across all digital platforms (Instagram, Twitter, Facebook and Pinterest, BV website) and producing a holistic content calendar to address day-to-day and key marketing messages, including seasonal campaigns, key dates relating to pop culture, store openings, etc., while keeping website fresh and up-to-date at all times.
Track and report on BVs interactive activities with clear analytics, recommendations and plan for moving forward.
Assist in the execution of highly-elevated consumer-facing events including securing sponsors, coordinating staff, hiring vendors, obtaining swag bag items, completing requisite insurance-related paperwork, preparing an event post-mortem and other duties as required.
Plan and execute a robust Holiday program (Santa visits, arrival event, Holiday lounge, etc.), offering guests a memorable experience.
Lead tenant relations activities, including the strategy, planning and implementation of the annual merchant training program and tenant appreciation event.
Serve as editor of the internal newsletter intended for the BV merchant community, including writing copy, editing, designing the issue, proofreading, printing and distribution.
Reconcile marketing budget including coding and processing payables and reporting on the budget as requested.
Oversee BVs online virtual marketplace, including sourcing new food experiences, on brand photography, amplification through social media and budget reconciliation with retailers.
Execute onsite elements (vestibules, hoarding and graphics, merchandising moment, Toy Mountain, etc.) ensuring they are visually on brand.
Owner of the marketing manual and marketing storage room ensuring that the space and inventory levels are always organized and up-to-date.
Write, edit, and proofread marketing materials.
Participate and contribute in regular marketing strategy and retail meetings.
Experience
5 - 11 Years
No. of Openings
2
Education
Diploma, Advanced/Higher Diploma, Professional Degree, Any Bachelor Degree
Role
Marketing Manager
Industry Type
Advertising / MR / PR / Events
Gender
[ Male / Female ]
Type of Job
Full Time
Work Location Type
Work from Office