Manager Marketing & Business Development

Job Description

1. Initial Tasks:

o Understand the core essence of FW and its offering & Value proposition to the consumer.

o Identify as per FreshWorld’s MDU policy large apartment complexes and collect complete information as per the Building Master Sheet(BMS)

o Map the occupants, profile the apartment and obtain details of all management committee members.

o Reach out to the Apartment Owners Association (AOA), meet MC members and pitch the FreshWorld value proposition.

o Follow up, provide a smart cart/van demo at the apartment and close out commercials & documentation.

o Classify Apartment into vending formats basis occupancy.

o Identify and familiarize self on MDU mix, vehicle handling and digital components prior to vending.

o Maintain Harmonious relationships with Manager and MC members and key influencers at apartment..

o Equip self with learnings of FNV industry, its operations and etc etc

2. Marketing Activities

o Ensure maximum occupants are aware about FreshWorld activation program

o Obtain permission from MDU to rollout FreshWorld’s activation program.

o Provide leafleting support to marketing team.

3. Post Launch Tasks:

o Ensure SC Reaches MDU location on time

o Ensure vending is conducted without any hitch

o Liaise with MDU authorities and obtain feedback

o Flag off TOM /SAOL on any issues noticed, challenges expected, concerns, support required for the day.

o Mapping of required number of MDU's basis FW set identification & shortlisting criteria and as per AOP targets

o Achievement of MDU Mix Target and MDU Acquisition Target
  • Experience

    0 - 1 Years

  • No. of Openings

    4

  • Education

    B.A, Diploma, Any Bachelor Degree, Professional Degree, Secondary School

  • Role

    Marketing Manager

  • Industry Type

    FMCG / Food / Beverages

  • Gender

    Male

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

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