Marketing Manager

Sri Sivasakthi Placement & Staffing Solutions

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and overseeing marketing strategies to drive brand awareness, customer engagement, and revenue growth. With 4 years of experience, the ideal candidate will have a solid foundation in digital marketing, campaign management, and brand strategy, along with a strong ability to analyze market trends and adapt strategies accordingly.

Key Responsibilities:

Strategy Development:

Develop and implement comprehensive marketing strategies to meet business goals, including customer acquisition, engagement, and retention.

Collaborate with cross-functional teams to align marketing efforts with company objectives and ensure consistent messaging.

Campaign Planning and Execution:

Lead the planning, creation, and execution of multi-channel marketing campaigns (digital, social media, email, and content marketing).

Oversee the development of creative assets, including ads, videos, and written content, and ensure timely delivery.

Digital Marketing:

Manage digital marketing channels (SEO, SEM, PPC, social media, email) to drive traffic, conversions, and brand visibility.

Monitor and analyze digital campaign performance, adjusting tactics as needed to maximize ROI.

Content and Brand Management:

Work closely with content creators and designers to develop brand-consistent content for marketing materials, social media, and the website.

Ensure that all marketing efforts adhere to brand guidelines and maintain a cohesive brand image across all channels.

Market Research and Analysis:

Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.

Use analytics and insights to adjust marketing strategies, identify opportunities, and address challenges.

Budget Management:

Develop and manage the marketing budget, allocating resources to ensure optimal use of funds for campaign success.

Track marketing expenses and report on budget utilization and campaign ROI.

• Experience

  3 - 4 Years

• No. of Openings

  2

• Education

  Any Bachelor Degree, MSW

• Role

  Marketing Manager

• Industry Type

  Call Centre / BPO / KPO / ITES / LPO

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face interview location

  SSS Placement and Staffing Solutions, Vadavalli