Key Responsibilities:
1. Develop and execute comprehensive marketing strategies to generate leads and increase brand awareness.
2. Implement lead generation campaigns using multiple sources, including online and offline channels.
3. Manage and optimize social media platforms to engage with our audience, increase followers, and drive website traffic.
4. Create and curate engaging content for social media posts, blogs, articles, and other marketing collateral.
5. Integrate CRM systems to effectively manage leads, track customer interactions, and measure marketing ROI.
6. Collaborate with internal teams, including sales and research, to align marketing initiatives with business objectives.
7. Drive innovation and creativity in marketing campaigns to differentiate Rabbit Research and enhance brand positioning.
8. Develop and maintain strong relationships with media partners, influencers, and industry stakeholders.
9. Utilize digital marketing techniques, including SEO, SEM, and PPC, to improve online visibility and lead generation.
10. Implement email marketing campaigns to nurture leads, promote services, and drive conversions.
Requirements:
1. Minimum of 4 to 5 years of experience in marketing, with a focus on lead generation.
2. Proven track record of successfully implementing lead generation campaigns and achieving targets.
3. Strong understanding of social media platforms, content marketing, and digital marketing strategies.
4. Proficiency in CRM software and experience in integrating CRM systems with marketing activities.
5. Excellent writing and communication skills, with the ability to create compelling content for various channels.
6. Creative thinking and the ability to generate innovative ideas to promote Rabbit Research's brand.
7. Enthusiastic attitude towards marketing with a passion for staying updated on industry trends and best practices.
8. Bachelor's degree or higher in marketing, business, communications, or a related field.