We are looking for a Performance Marketing Manager for a Skin care & Personal care brand.
Role: Performance Marketing - Sr. Manager
Exp: 3+ yrs || Location: Sushant Lok 1, Gurgaon
Salary: up to 18 LPA
- Preferred if exp. in D2C platform products’ brand like beauty / cosmetics
Roles & Responsibilities:
- Responsible to manage all media/performance led digital activities, including planning and execution across Google and Facebook as well as manage the optimization and reporting.
- Create and manage Google Ad campaigns (SEM)
- Create and manage Meta Ads (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Creating eye-catching and informative ads as well as continuously implement text ads – A/B testing
Desired skills:
- Experience in managing Ad campaigns on Google and Facebook in an e-commerce / D2C platform products’ brand preferably beauty / cosmetics
- Experience on Meta, Google AdWords or other marketing/media platforms experience a plus
- Understanding of website analytics and comfortable with analysing data from different data sources like Google Analytics, Google Tag Manager, Facebook Ad Manager, Google Search Console