Responsibilities:
Develop and implement creative social media strategies aligned with the K11 Brand's identity and goals.
Ensure consistent brand representation in all communications by adhering to established tone, voice, and terminology guidelines.
Oversee the day-to-day management of our social media channels, including LinkedIn, Facebook, Twitter, Instagram, and YouTube. Adapt content to suit the specific nuances of each platform.
Create compelling multimedia content tailored for distribution across diverse digital platforms.
Initiate, manage, and supervise new competitions and campaigns strategically designed to promote the K11 Brand.
Establish key partnerships with influencers and bloggers across various social media platforms.
Manage and moderate online communities, actively engaging in discussions and addressing social media posts.
Utilize analytics tools such as Google Analytics and Facebook Insights to monitor, assess, and report on social media performance.
Stay updated on industry trends and emerging methodologies to enhance the measurement of social media activities.
Analyze competitor actions and provide actionable recommendations to improve performance.
Effectively manage allocated budgets for social media initiatives.
Promote the adoption of effective social media practices among colleagues and advocate for its integration within the company's overall marketing strategy (relevant for in-house roles).
Cultivate collaboration and cooperation among different teams and departments.
Contribute insights and responses on platforms like Quora to engage with relevant audiences.
Oversee the development and execution of the monthly editorial calendar, incorporating targeted sales objectives and strategic initiatives.
Contact Person:
Name: Ms. Riya Dube & Ms. Sanika Paradkar