Marketing Manager

BPS Nextgen Solutions Pvt. Ltd.

Responsibilities of a Marketing Manager for a Security Guard Company : -

A Marketing Manager for a security guard company plays a crucial role in promoting the company's

services and acquiring new clients. Their responsibilities typically include:

1. Brand Development and Positioning:

Brand Identity: Creating and maintaining a strong and consistent brand image for the company.

Value Proposition: Developing a compelling value proposition that highlights the unique benefits of the company's security services.

Positioning: Defining the company's position in the market relative to competitors.

2. Market Research and Analysis:

Industry Trends: Keeping abreast of industry trends, regulations, and competitor activities.

Target Market: Identifying and understanding the company's target market segments.

Market Analysis: Conducting market research to assess demand, competition, and pricing.

3. Marketing Strategy Development:

Marketing Plan: Creating a comprehensive marketing plan that outlines goals, strategies, tactics, and budget.

Marketing Mix: Developing a marketing mix (product, price, place, promotion) that effectively reaches the target market.

4. Lead Generation:

Sales Enablement: Providing sales teams with the necessary tools, resources, and training to close deals.

Lead Generation: Implementing lead generation strategies, such as content marketing, social media, and public relations.

By effectively carrying out these responsibilities, a Marketing Manager can contribute significantly to the growth and success of a security guard company.

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• Experience2 - 8 Years
• No. of Openings1
• EducationB.A, B.B.A, B.Com, B.Sc, M.B.A/PGDM, M.Com
• RoleMarketing Manager
• Industry TypeCall Centre / BPO / KPO / ITES / LPO
• Gender[ Male / Female ]
• Job CountryIndia
• Job TypeWork from Office
• Face interview locationBasement, 87, Kiran Vihar, Near Karkardooma DDA Flates, Delhi - 110092