• Understanding your brands and products inside out.
• Drive a hands-on, startup-like approach with personal involvement at all levels and tasks
• Personally set up the marketing stack for all goals.
• Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s).
• Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.
• Actively managing and growing SEM/SEO campaigns for new and existing categories and markets.
• Developing new channels of user acquisition to drive new growth and diversify channel-mix.
• Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered.
• Improving the efficiency of the team through process improvements, decision-making frameworks and automation.
• Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term.
Other Skills :
• Very strong analytical skills, good command over numbers and sharp eye for data driven insights.
• Expertise in the areas of SEM.
• Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads.
• Ability to think strategically and structurally while solving growth problems.
7 - 8 Years
5 Openings
6.5 - 9.5 Lac/Yr
Face-to-Face interview
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