Role: Sr Marketing Lead
Job Summary:
As the Senior Marketing Lead in the Medicare Advantage realm, you'll take the reins in developing and implementing comprehensive marketing plans aligned with company objectives, conducting thorough market research, and analysing trends. Your forte? Navigating the intricate landscape of Medicare Advantage, crafting winning strategies that resonate with our clients and propel us forward. Ready to dive into the fray, lead by example, and pave the way for unparalleled marketing success?
What Youll Do:
Lead Generation Maestro: Own the generation of leads for targeted organizations, sculpting your pipeline for success.
Strategic Planner: Develop and implement strategic marketing plans aligned with overall company objectives. Conduct thorough market research and analysis to identify trends, competitive landscapes, and opportunities.
Market Positioning: Define and communicate the company's unique value proposition in the healthcare insurance analytics market. Work closely with product teams to understand and effectively communicate product features and benefits.
Content Wizard: Craft and deliver compelling content, spotlighting the value proposition of our products and other collaterals.
Brand Development: Build and maintain a strong brand presence in the healthcare insurance analytics industry. Develop and enforce brand guidelines to ensure consistency across all marketing channels.
Digital Marketing: Oversee digital marketing campaigns across various channels, including social media, email, and paid advertising. Monitor and analyze campaign performance metrics to optimize and maximize ROI.
Experience You'll Need
Academic Excellence: Graduate from renowned institutes between 2017 to 2019.
Invaluable Experience: Minimum 3 years of experience as a sales development representative, preferably in the US Healthcare Insurance, B2B Sales and Marketing, and Technology.
CRM: Proficiency in customer relationship ma