About The Role: We are looking for a Marketing Head wholl lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If youre a skilled Marketing strategist, able to inspire your team members, wed like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities:
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
Set, monitor and report on team goals.
Design branding, positioning and pricing strategies.
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements:
Work experience as Marketing Head or VP Marketing, preferably within our industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google AdWords
Leadership skills with the ability to set and prioritize goals
Analytical mind
BSc or MSc in Marketing or relevant field.