Job Purpose
To develop and implement marketing strategies and to drive the business objectives and maximize profitability.
Responsibilities
· Implement marketing strategies, assess growth opportunities for Pregna products to maximize profitability.
· Service the existing customers & develop relationships with Key Opinion Leaders, and other stakeholders to ensure growth of portfolio.
· Conduct market research for potential business opportunities.
· Plan to research and launch new products wherever appropriate.
· Long range forecasting in present and future indications
Experience in Marketing with these required skills to achieve our goals:
· Considerable knowledge of marketing products or services
· Strong communication (written and oral) skills
· Forecasting accuracy
· Interpretation and communication of market dynamics and brand strategy to senior management
· Ensure co-operation between marketing, and other departments to ensure effective strategy implementation
· Collation of market and brand specific data from diverse data sources
· Develop insight and understanding of the customer and the market
· Show initiative and creativity in the development of the brand strategy