(a) Primary Role is to Create Consumer Demand Thru Branding Activities
(b) Formulate the Brands Long-term Strategy and Developing and Executing Marketing Plans.
(c) Define the Brands Advertising and Promotion Strategies and Allocate the Budget Accordingly.
(d) Closely Monitor and Analyze Sales Volumes, Market Share Trends and Competitive Activity.
(e) Assist in Developing and Executing Promotional Initiatives to Profitably Increase Sales
(f) Analyze the Trends of all the Promotional Activities
(g) Use Creativity to Enhance the Aesthetic Appeal of Window Displays, Walkways, Counters and In-store Displays
(h) Visualize Displays, Source the Props, Materials and Accessories Required to Bring It to Life
(i) Arranging Promotional Events
(j) Helping to Drive Online Traffic with Web-related Campaigns
(k) Assisting with the Production of Marketing Materials and Literature.
(l) Supporting the Terminal Manager with Their Plans and Strategies
key Skills
1) Marketing Strategy & Planning
(a) Brand, Product & Promotional Growth Strategy
(b) Channel & Retail Strategy
(c) Market Segmentation
2) Market Research
(a) Trend Awareness
(b) Customer Insights & Analysis
(c) Competitor Analysis
(d) Brand Audit
3) Business Development
(a) Branding & Positioning
(b) Technical & Logistics Assessment
(c) New Product Launch and Acceptance
4) Promotion
(a) Corporate Image
(b) Advertising
(c) Crafting, Defending, Leveraging, Sustaining and Promoting Brand
5) Marketing Operations & Sales
(a) Promotional Merchandise
(b) Product Demonstration
(c) Customer Relationship Management
(6) Proficiency in Ms Office Suite
Experience
3 - 8 Years
No. of Openings
1
Education
M.B.A/PGDM
Role
Marketing Executive
Industry Type
Telecom / ISP
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office