Job description
· Overseeing marketing department
· Evaluating and developing our marketing strategy and marketing plan
· Planning, directing, and coordinating marketing efforts
· Communicating the marketing plan
· Researching demand for our products and services
· Competitor research
· Working with sales department to develop pricing strategies to maximize profits and market share while balancing
· customer satisfaction
· Identifying potential customers
· Developing promotions with advertising managers
· Understanding and developing budgets and finance, including expenditures, research and development
· appropriations, return-on-investment and profit-loss projections
· Compiling lists describing our offerings
· Developing and managing advertising campaigns
· Building brand awareness and positioning
· Supporting sales and lead generation efforts
· Coordinating marketing projects from start to finish
· Organizing company conferences, trade shows, and major events
· Overseeing social media marketing strategy and content marketing
· Knowledge about ATL,BTL, Product Launch, Campaigns
Job Requirements:
· Proven marketing campaign experience
· Effective time management skills and the ability to multitask
· Strong copywriting skills
· Attention to detail
· Proven ability to manage budgets
· Professional and proactive work ethic.
· High competence in project and stakeholder management
· Excellent interpersonal, written and oral communication skills
· Experience with digital marketing forms such as social media marketing and content marketing
· Competency in Microsoft applications including Word, Excel, and Outlook