• Develop product messaging that differentiates new products and services from others in the market.
• Responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team.
• Speak and present both internally and externally to promote the story of our product.
• Develop and implement promotional activities such as promotions and product launches.
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
• Build highly engaging campaigns across user funnels to increase conversion rates.
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with product development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company.
• Increase our digital presence.