pecifically, the responsibilities of the marketing department vary between businesses. It depends on aspects such as the size of the business, the company’s strategy, and the resources at hand. They may include:
Market research – identifying customer needs and wants. It may be through surveys, interviews, or observations. The team segmented the market, selected target market segments, developed consumer profiles, and developed the appropriate marketing mix. After the product is sold, the team also examines whether the product and the efforts made, such as advertising, are successful or not.
Competitive analysis – observing competitors and identifying their market position and strategies. It is important to develop responses and design appropriate competitive strategies and tactics.
Promotion – presenting the company and its products to consumers, building brand awareness, and strengthening the product and company image. The team selects and manages the most appropriate promotional mix, whether advertising, sales promotion, or direct selling.
Sales – responsible for making money by selling products or providing services. This function requires synergy with other business functions to support increased sales. In addition, the team must also design the right marketing mix, such as designing attractive packaging and correct pricing.
Product management – evaluating and mapping products to determine the right strategy, for example, whether to withdraw, increase investment or collect as much cash as possible. A large company can have a product portfolio consisting of various products and target markets. Managing them requires intensive effort. The marketing team is tasked with mapping the market position of each product to determine strategy, resource allocation, and investment. Two useful tools are the BCG Matrix and the product life cycle.
Marketing information management – managing and integrating marketing information such as sales targets, sales realization,
1 - 7 Years
2 Openings
1.3 - 3.0 Lac/Yr
Face-to-Face interview
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