Position Title: Car Detailing Product Marketing Executive
Job Description:
The Car Detailing Product Marketing Executive plays a pivotal role in driving the marketing strategies and initiatives for car detailing products within the automotive industry. This position requires a blend of creativity, strategic thinking, and strong communication skills to effectively promote and position the products in the market. The primary responsibilities include:
1. **Market Research and Analysis:**
- Conduct comprehensive market research to identify trends, consumer preferences, and competitor activities in the car detailing product segment.
- Analyze market data to understand customer needs, behavior, and purchasing patterns.
2. **Product Positioning and Branding:**
- Develop and implement strategies to position car detailing products effectively in the market.
- Collaborate with the product development team to ensure alignment between product features and customer needs.
- Work closely with the branding team to create compelling brand messaging and visuals.
3. **Marketing Strategy Development:**
- Develop marketing plans and strategies to achieve sales targets and increase market share.
- Identify key marketing channels and tactics to reach target customers effectively.
- Monitor and evaluate the performance of marketing campaigns and adjust strategies as needed.
4. **Content Creation and Collateral Development:**
- Create engaging content for various marketing channels, including social media, websites, and print materials.
- Collaborate with creative teams to develop marketing collateral such as brochures, flyers, and product videos.
5. **Promotional Activities and Campaigns:**
- Plan and execute promotional activities, including product launches, events, and advertising campaigns.
- Coordinate with advertising agencies and media partners to optimize campaign reach and effectiveness.
6. **Sales Support and Training:**
- Provide s