- Design, implement, and manage marketing campaigns to promote the companys printing machines and related services across various channels.
- Develop strategies to increase brand awareness and positioning within the printing machine industry, ensuring alignment with company goals and values.
- Create and manage engaging content for digital marketing platforms (website, social media, blogs, etc.), including product descriptions, case studies, and customer testimonials related to printing machines.
- Conduct thorough market research to identify new trends, customer needs, and competitor strategies within the printing machine industry to refine marketing efforts.
- Identify and generate qualified leads for the sales team through targeted marketing strategies, including email campaigns, social media ads, and other online tools.
- Coordinate and execute product launches for new printing machines or services, ensuring maximum exposure and successful market entry.
- Manage the companys social media accounts, creating a consistent and engaging presence for the brand on platforms like LinkedIn, Facebook, and Instagram.
- Optimize the companys online content for search engines (SEO), ensuring high visibility for keywords related to printing machines and solutions.
- Plan and manage participation in industry events, trade shows, and conferences related to printing technology, showcasing the companys products and services.
- Plan and execute advertising strategies (online and offline), including print ads, Google Ads, and industry-specific media, to drive sales and awareness.
- Work closely with the sales team to ensure marketing strategies are aligned with sales objectives, providing them with marketing materials and insights to support sales efforts.
- Track and analyze the effectiveness of marketing campaigns through KPIs (key performance indicators), adjusting strategies as needed for optimal results.
Experience
3 - 5 Years
No. of Openings
1
Education
B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com
Role
Marketing Executive
Industry Type
Printing / Publishing / Packaging
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
RG Baruah Rd, near AUNTY SHOP, Bhaskar Nagar, Guwahati, Assam 781021.