- Create and execute comprehensive marketing plans to promote the clothing brand, ensuring alignment with company goals and market positioning.
- Oversee the development and maintenance of the brands image and identity across all platforms.
- Conduct market research to understand customer preferences, fashion trends, and competitive landscape.
- Manage digital marketing efforts, including social media campaigns, email marketing, influencer collaborations, and online advertising.
- Lead the execution of product launches, seasonal campaigns, and promotions, ensuring they resonate with the target market.
- Develop relationships with influencers, fashion bloggers, and media outlets to increase brand visibility and drive sales.
- Develop strategies to enhance customer experience both online and in-store.
- Stay updated with fashion trends, consumer behavior shifts, and industry innovations to ensure the brand remains relevant and competitive.
- Develop and execute sales strategies aimed at increasing revenue, expanding the customer base, and maximizing sales opportunities for the clothing brand.
- Set, monitor, and meet sales targets for both online and retail store channels.
- Oversee sales operations across both physical retail stores and e-commerce platforms, ensuring smooth execution and optimized customer engagement.
- Build strong relationships with key accounts (., department stores, boutique retailers, and online marketplaces) to secure distribution deals and maximize product placement.
- Train and mentor sales teams to improve product knowledge, customer service skills, and selling techniques.
- Monitor competitor brands marketing strategies, pricing, and sales techniques to develop competitive pricing and sales strategies.
- Plan and execute seasonal promotions, sales events, and discount campaigns to drive sales and attract new customers.
- Use sales analytics and customer data to identify top-performing products and optimize inventory management.
Experience
1 - 3 Years
No. of Openings
1
Education
B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com
Role
Marketing Executive
Industry Type
Textile / Garments / Fashion / Accessories
Gender
Male
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Lakshmi North East Solutions (Human Resource Consultant) Rg Baruah Road, Gcc Bus Stop, Near Aunty\'s