Marketing Executive

Institute for Advance Computing & Software Development

2 - 3 Years
1 Openings
1.8 - 3.3 Lac/Yr
Posted 12 days ago
Face-to-Face interview
Akurdi,Pune

Key Skills

Direct Marketing Marketing Communication Basic Computers Interpersonal Skills Product Marketing Selling Skills Marketing

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Job Description

The Marketing, PRO, and Branding Manager will be responsible for developing and

executing strategic marketing, public relations, and branding initiatives to enhance the

visibility, reputation, and brand equity of DY Patil Institute of Management Studies. The role

involves creating and implementing integrated marketing campaigns, managing media

relations, and ensuring consistent brand messaging across all platforms.

Key Responsibilities

1. Marketing Strategy and Execution

- Develop and implement comprehensive marketing strategies to promote the institutes

programs, events, and achievements.

- Identify target audiences and create tailored campaigns to attract prospective students,

faculty, and corporate partners.

- Manage digital marketing efforts, including social media, email marketing, SEO, and online

advertising.

- Oversee the creation of marketing collateral such as brochures, newsletters, and

presentations.

- Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as

needed.

2. Public Relations (PRO)

- Act as the primary point of contact for media inquiries and build strong relationships with

journalists, editors, and influencers.

- Draft and distribute press releases, media kits, and other PR materials to promote the

institutes achievements and events.

- Organize press conferences, interviews, and media briefings.

- Manage crisis communication and ensure timely and accurate responses to any negative

publicity.

- Represent the institute at external events and forums to enhance its public image.

3. Branding and Reputation Management

- Develop and maintain the institutes brand identity, ensuring consistency across all

communication channels.

- Create and implement branding strategies to strengthen the institutes position as a leader

in management education.

- Monitor brand perception and reputation through surveys, feedback, and media analysis.

- Collaborate with internal stakeholders to align branding

Experience
2 - 3 Years
No. of Openings
1
Education
B.B.A, B.Com
Role
Marketing Executive
Industry Type
Education / Teaching / Training / Colleges /Institutes / Universities
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
Sector 29, Behind Akurdi Railway Station, Nigdi Pradhikaran, Akurdi

About Institute for Advance Computing & Software Development

Centre for Development of Advanced Computing (C-DAC) is the premier R&D organization of the Ministry of Electronics and Information Technology (MeitY) for carrying out R&D in IT, Electronics and associated areas. Different areas of C-DAC, had originated at different times, many of which came out as a result of identification of opportunities.
The setting up of C-DAC in 1988 itself was to built Supercomputers in context of denial of import of Supercomputers by USA. Since then C-DAC has been undertaking building of multiple generations of Supercomputer starting from PARAM with 1 GF in 1988.
Almost at the same time, C-DAC started building Indian Language Computing Solutions with setting up of GIST group (Graphics and Intelligence based Script Technology); National Centre for Software Technology (NCST) set up in 1985 had also initiated work in Indian Language Computing around the same period.
Electronic Research and Development Centre of India (ER&DCI) with various constituents starting as adjunct entities of various State Electronic Corporations, had been brought under the hold of Department of Electronics and Telecommunications (now MeitY) in around 1988. They were focusing on various aspects of applied electronics, technology and applications.