Typical duties of a marketing executive include:
contributing ideas to marketing campaigns
conducting research and analysing data to identify and define audiences
compiling, distributing and presenting ideas, information and strategies
coordinating promotional activities, events and interviews
managing production and performance of multimedia content
writing and proofreading creative copy
maintaining websites and tracking data analytics
updating databases and using a customer relationship management (CRM) system
monitoring budgets
managing social media campaigns
monitoring performance of marketing campaigns.
The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising – possibly assisting a social media manager with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial.