Marketing Data Analyst

The Kabadiwala

• Analyze marketing program performance and consistently present improvement recommendations.

• Able to quantify qualitative data.

• Own dashboards and reporting for pipeline generation and account engagement metrics.

• Build custom models that can forecast results against proposed investment levels.

• Set targets for various programs and geographies, based on available resources.

• Analyze conversion rates from qualified leads to opportunities and investigate opportunities for efficiency improvement.

• Design lead scoring models that leverage 1st and 3rd party metadata and signals that enable our sales development team to focus on the best leads.

• Lead the team through quarterly and annual planning cycles, leveraging data to drive decision-making.

• Extract insights from service usage data to enable production of externally-facing marketing materials.

• Serve as a subject matter expert on all measurement amongst the team.

• Extract useful data from Google Analytics, Firebase, Google Adwords et that showcases the key focus areas necessary for brand awareness and customer growth rate.

• Develop data templates for profiling customers and understanding service pattern.

Requirement

• Bachelor’s degree.

• 3+ years of hands-on experience in a Business Intelligence capacity or with strong direct alignment to marketing and field sales teams.

• Strong analytical skills, including basic understanding of SQL.

• A track record of storytelling with data and presenting data in consumable formats.

• The ability to collaborate closely with departmental leaders to drive improvements in email marketing, advertising, events, etc.

• The drive and initiative to become the expert on data availability, accuracy, and insights by creating and institutionalizing best-practice reports and dashboards.

• Experience with campaign measurement, reporting, and tracking of full-funnel marketing metrics.

• Experience providing recommendations to stakeholders on program and campaign investments base

• Experience

  2 - 4 Years

• No. of Openings

  2

• Education

  Any Bachelor Degree

• Role

  data analyst

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office