Marketing Data Analyst

The Kabadiwala

Analyze marketing program performance and consistently present improvement recommendations.

Able to quantify qualitative data.

Own dashboards and reporting for pipeline generation and account engagement metrics.

Build custom models that can forecast results against proposed investment levels.

Set targets for various programs and geographies, based on available resources.

Analyze conversion rates from qualified leads to opportunities and investigate opportunities for efficiency improvement.

Design lead scoring models that leverage 1st and 3rd party metadata and signals that enable our sales development team to focus on the best leads.

Lead the team through quarterly and annual planning cycles, leveraging data to drive decision-making.

Extract insights from service usage data to enable production of externally-facing marketing materials.

Serve as a subject matter expert on all measurement amongst the team.

Extract useful data from Google Analytics, Firebase, Google Adwords et that showcases the key focus areas necessary for brand awareness and customer growth rate.

Develop data templates for profiling customers and understanding service pattern.

Requirement

Bachelors degree.

3+ years of hands-on experience in a Business Intelligence capacity or with strong direct alignment to marketing and field sales teams.

Strong analytical skills, including basic understanding of SQL.

A track record of storytelling with data and presenting data in consumable formats.

The ability to collaborate closely with departmental leaders to drive improvements in email marketing, advertising, events, etc.

The drive and initiative to become the expert on data availability, accuracy, and insights by creating and institutionalizing best-practice reports and dashboards.

Experience with campaign measurement, reporting, and tracking of full-funnel marketing metrics.

Experience providing recommendations to stakeholders on program and campaign investments base

• Experience

  2 - 4 Years

• No. of Openings

  2

• Education

  Any Bachelor Degree

• Role

  data analyst

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office