Location - Raipur
Salary -20k
Experiences - 1+year
Qualification - any graduate
Developing Marketing Strategies: Marketing executives are responsible for creating comprehensive marketing plans and strategies to meet the company's objectives. They analyze market trends, conduct market research, and identify target audiences to develop effective marketing campaigns.
Campaign Planning and Execution: They plan, execute, and monitor marketing campaigns across various channels such as print, digital media, social media, and events. This includes creating marketing materials, coordinating with creative teams or agencies, managing budgets, and tracking campaign performance.
Brand Management: Marketing executives are involved in brand management and ensuring brand consistency across all marketing activities. They work to enhance brand awareness and perception, develop brand guidelines, and monitor brand performance in the market.
Market Research and Analysis: Conducting market research is crucial to understand consumer preferences, competitors, and industry trends. Marketing executives analyze market data, customer insights, and competitor strategies to identify opportunities and make data-driven decisions.
Digital Marketing: With the rise of digital channels, marketing executives need to have a strong understanding of digital marketing techniques. They may oversee activities such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
Lead Generation and Conversion: Marketing executives are responsible for generating leads and converting them into customers. They work closely with sales teams to develop lead generation strategies, create marketing collateral, and optimize conversion funnels.