Partner with Sales to create and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.
Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
Work with the BDR team to run targeted outbound campaigns for your segments/accounts.
Define and maintain segment profiles across the business along with persona-specific needs and considerations per segment.
Initiate compelling co-marketing campaigns that drive new business and/or new partnerships.
Manage the design and execution of multi-channel integrated campaigns.
Assist the content team in developing and evolving messaging and collateral.
Promote and assist with event management, including webinars, in-person events, etc.
Assist with the design and execution of marketing programs, including, but not limited to email, web, social, landing pages, A/B testing, pay-per click, and other lead capture channels.
Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
Assist sales with the development of sales aids, sales scripts, etc, as requested.
Create full lifecycle nurture campaigns.
Identify resources and process required to scale all campaign efforts, providing recommendations to management.
Execute all initiatives ensuring compliance with governing laws, clients, and vendors.
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Higher Boosting
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0 - 3 Years
70 Openings
Not Disclosed
Face-to-Face interview