Market Research Analyst - Bangalore

Invisia

Job Title: Senior Market Research Analyst (5-10 Years)

About

Invisia aims to revolutionize the US travel booking landscape with a cutting-edge hotel booking app. We're building a platform prioritizing user experience, personalization, and unmatched convenience. As we gear up for our Minimum Viable Product (MVP) launch, we seek a strategic Senior Market Research Analyst to lead our research efforts and propel our success in the competitive hospitality industry.

Job Description:

In this leadership role, you'll wear multiple hats. You'll design and execute research initiatives across various domains, including:

1. Market Research: Analyze overall market trends, size, and growth potential for the US travel booking app market.

2. Industry Research: Deep dive into the US hospitality industry landscape, including competitor offerings, pricing models, and technological advancements.

3. Consumer Research: Understand the needs, preferences, and booking behavior of US travelers, especially those utilizing mobile apps for hotel bookings.

4. Behavioral Research: Uncover user behavior patterns to inform our app's design, functionality, and user experience.

5. Product Research: Conduct research to understand user needs and preferences related to travel booking apps, informing product development efforts. (Preferred Skill)

6. Competitor Research: Conduct a thorough analysis of our key competitors in the US market, including their strengths, weaknesses, and user base.

You'll leverage your expertise in research methodologies to extract valuable insights from various sources. This will involve:

1. Designing and Publishing Surveys: Craft engaging and effective surveys to gather data directly from US travelers. You'll manage the survey distribution process and ensure high response rates.

2. Third-Party Data Analysis: Utilize data from leading research firms like GWI and Forrester to supplement your research findings and comprehensively understand the US travel market.

3. User Rese

• Experience

  5 - 11 Years

• No. of Openings

  5

• Education

  Any Bachelor Degree, M.B.A/PGDM

• Role

  Market Research Analyst

• Industry Type

  IT-Hardware & Networking / IT-Software / Software Services

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office