Job Description:
As the Marcom Head, you will play a pivotal role in developing and executing our marketing communication strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. You will be responsible for managing the overall marketing communications function and leading a team of professionals to deliver impactful marketing campaigns and initiatives.
Responsibilities:
Develop and implement comprehensive marketing communication strategies aligned with business goals and objectives.
Create and manage an annual marketing communication plan, including budgets, timelines, and deliverables.
Lead and mentor a team of marketing communication professionals, fostering a collaborative and high-performance culture.
Oversee the development and execution of integrated marketing campaigns across various channels, including digital, print, social media, events, and public relations.
Collaborate closely with cross-functional teams such as product management, sales, and design to ensure consistent messaging and brand positioning.
Manage the company's brand image and reputation through effective communication strategies.
Plan and execute trade shows, exhibitions, and other industry events to generate brand awareness and lead generation.
Conduct market research and competitor analysis to identify market trends and opportunities.
Monitor and analyze the effectiveness of marketing communication initiatives, providing regular reports and recommendations for optimization.
Stay updated on industry trends, emerging technologies, and best practices in marketing communication.
Qualifications:
Bachelor's or Master's degree in Marketing, Communications, or a related field.
Proven experience of at least 8-10 years in marketing communication, preferably in the manufacturing or related industry.
Strong understanding of brand management, advertising, digital marketing, and public relations.
Experience
8 - 14 Years
No. of Openings
2
Education
M.B.A/PGDM, M.Tech, M.Sc, Any Bachelor Degree, Professional Degree, Post Graduate Diploma
Role
Marcom Head
Industry Type
Engineering / Cement / Metals
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office