JD: Trade Marketing Executive
• Based out of Zone/Region – Branch Marketing Executive
• Encompassing BTL and Retail branding on regional Level
• Preparing and executing visibility campaigns for brand and sub brands
• Campaign planning and management
• Bridge between sales force on ground and the creative team for inputs
• Liaise with agencies/vendors and other intermediaries, to optimize the execution activities
• Co-ordinate with internal stakeholders and partners to facilitate the development
• Conducts quarterly quality audits to ensure vendor’s delivery
• Product Training
KRAs:
• Responsible for Project Managing and executing field events
• Ensure that localized POS/ merchandizing is implemented and activated in regions
• Ensure that all in-shop and visibility requirements and implemented post approval of budget
• Responsible for local brand development implementation
• Continuously track competitor activities
Core Skills:
• Knowledge on visibility materials
• Independently work on projects
• Strong Communication and analytical skills
• Highly motivated and energized
• Engaging key project stakeholders
• Multi-tasking
Competencies:
• Strong Presentation Skills
• Analytical skills
• On-ground activity management
• Art of persuasion
• Self-driven and enthusiastic individual
• Minimum 3-5 years of experience in BTL marketing