Manager - Digital Marketing

Key Resources Consultancy

Job Description for Digital Marketing Manager

The manager would be responsible to handle all the operations for the

ads team at the organization. Following are the technical skills

required. Candidate should have experience in running Social Media

and Google Ads.

Technical Skills

Ad Making

 Business Manager Overview

 Campaign Structure

 Campaign

 Ad Set

 Ads

 Understanding of Campaign Objective

 Awareness

 Brand Awareness

 Reach

 Consideration

 Traffic

 Engagement

 App Installs

 Video Views

 Lead Generation

 Messages

 Conversion

 Conversions

 Catalogue Sales

 Store Traffic

 A/B Test

 Campaign Budget Optimization

 Audience

 Custom Audiences

 Lookalike Audiences

 Saved Audience

 Special Ad Audience

 Budget & Schedule

 Daily Budget

 Lifetime budget

 Bid Strategy

 Cost Cap

 Bid Cap

 Target Cost

 Placement

 Automatic Placement

 Manual Placement

 Ads

 Copy

 Caption

 Headline

 Creative

 Ad Tracking

 Facebook Pixel

 App Events

 Offline Events

 URL Parameters

 Facebook Ad Optimization

 Reach

 Impression

 CTR

 CPM

 Facebook ads ranking system

 Quality ranking

 Engagement Rate Ranking

 Conversion Rate Ranking

 Ads Reporting

 Metrics

 Audience Insights

 View Results & Run Reports

 Analyze Results

 Billing

 How Billing Works

 Payment Methods

 Spending Limits

 Taxes

 About Manual payments

Experience: Minimum of 1 Year of experience in Digital Ads management

• Experience

  1 - 3 Years

• No. of Openings

  1

• Education

  Any Bachelor Degree

• Role

  Digital Marketing Manager

• Industry Type

  Media / Entertainment / Broadcasting

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office