Here are the roles and responsibilities of Service CRM in the automobile industry:
Key Objectives:
1. Enhance customer satisfaction and loyalty
2. Increase service revenue and retention
3. Improve service efficiency and productivity
4. Gather customer feedback and insights
Roles and Responsibilities:
Service Scheduling and Management:
1. Schedule service appointments
2. Manage service capacity and workload
3. Coordinate with customers and technicians
4. Ensure timely service delivery
Customer Communication:
1. Send service reminders and notifications
2. Provide service updates and status
3. Handle customer inquiries and concerns
4. Conduct customer satisfaction surveys
Service History and Maintenance:
1. Maintain accurate service records
2. Track vehicle maintenance schedules
3. Notify customers of upcoming services
4. Analyze service history for upsell/cross-sell opportunities
Warranty and Claims Management:
1. Process warranty claims
2. Manage warranty documentation
3. Coordinate with manufacturers and suppliers
4. Ensure compliance with warranty policies
Service Marketing and Promotion:
1. Develop service marketing campaigns
2. Promote service offers and discounts
3. Manage service-related social media content
4. Analyze service marketing metrics
Data Analysis and Reporting:
1. Analyze service data (., customer retention, service revenue)
2. Identify trends and areas for improvement
3. Provide insights to management and technicians
4. Maintain service-related reports and dashboards
Customer Retention and Loyalty:
1. Develop customer loyalty programs
2. Manage customer rewards and incentives
3. Conduct customer retention analysis
4. Implement retention strategies
Skills and Qualifications:
1. Bachelor's degree in Business, Marketing, or related field
2. 2-5 years of service CRM experience in the automobile industry
3. Excellent communication and interpersonal skills
4. Proficient in CRM software (., Salesforce, HubSpot).
Experience
3 - 6 Years
No. of Openings
1
Education
Professional Degree
Role
Manager CRM
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
KV Towers, Jubilee Enclave, Hi Tech City. Hyderabad, 500081.