Job Title: CRM Manager/Specialist (Real Estate)
Job Location: [Location]
Job Type: Full-time
Department: Sales/Marketing
Job Overview:
The CRM Manager/Specialist will be responsible for developing, implementing, and managing customer relationship strategies in the real estate business. They will utilize CRM software to enhance customer experience, improve retention rates, and boost sales performance by maintaining strong communication with clients, prospects, and agents. The role will involve analyzing client data, creating targeted marketing campaigns, and overseeing the client journey from lead generation to post-sale follow-up.
Key Responsibilities:
CRM Strategy Development and Execution:
Develop and implement a comprehensive CRM strategy aligned with the companys business goals.
Segment customer data for personalized marketing campaigns.
Ensure the CRM system is optimized for all team members to use effectively and consistently.
Lead Management:
Manage the end-to-end lead lifecycle, from generating new leads to nurturing existing ones.
Assign and track leads to the appropriate agents or teams, ensuring timely follow-up.
Analyze lead generation strategies and suggest improvements.
Customer Data Management:
Maintain a clean and updated CRM database, ensuring all client interactions are recorded accurately.
Collect, analyze, and manage customer feedback, preferences, and behaviors.
Monitor data trends and produce reports to guide decision-making and improve sales tactics.
Marketing and Communication:
Design and implement automated email campaigns, newsletters, and other communication to engage prospects and clients.
Monitor customer engagement and adjust messaging strategies accordingly.
Work closely with the marketing team to align CRM campaigns with overall marketing initiatives (., social media, digital marketing).
Customer Retention and Loyalty:
Experience
2 - 5 Years
No. of Openings
5
Education
Professional Degree
Role
Manager CRM
Industry Type
Call Centre / BPO / KPO / ITES / LPO
Gender
Female
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office
Face interview location
no.14,4th floor,Krishna complex,Museum Road ,ST.MARKS Road,Bangalore-560001