The Corporate Affairs Manager is responsible for creating and maintaining the organisation’s image to enhance
business performance. He / She will lead the team that designs and delivers the organisation’s media strategy,
builds and maintains strategic relationships with all stakeholders and identifies opportunities to improve external
impact.
Key Account abilities
â–ª Develop and implement appropriate Corporate Affairs strategies, programmes, and policies for all stakeholders
to achieve positive image & brand.
â–ª Design programmes to create and maintain a positive image of the organisation to the external publics.
â–ª Manage the production and dissemination of information with targeted publics through appropriate channels in
line with the corporate mission and vision.
â–ª Manage and coordinate research into stakeholder's perceptions and image of the organisation, to achieve and
maintain a positive reputation for the organisation.
â–ª Prepare, Manage and Monitor the Corporate Affairs & External Relations Department budget.
â–ª Lead the implementation of the organisation's media-relations strategy to enhance goodwill and positive
coverage for the organisation.
â–ª Plan and implement Corporate Social Responsibility that champion and develop the ethical, environmentally
friendly, and community-minded side of the organisation. This would involve job creating links between the
organisation and the community and raising positive awareness of the organisation's commitment to
sustainable social responsibility.
â–ª Manage the development and implementation of Corporate Social Responsibility programmes.
â–ª Develop and implement crisis management strategies to alleviate crisis situations and maintain positive
reputation.
â–ª Advise senior management on key strategic communications to uphold a positive image and reputation for the
organisation.
â–ª Lead, motivate and develop the departmental staff to achieve business and people objectives.
▪ Manage the department’s communication.