Logistics Responsibilities:
Supply Chain Management:
Oversee the entire supply chain process from procurement to delivery.
Optimize logistics operations to ensure timely and cost-effective delivery of goods.
Coordinate with suppliers, manufacturers, and distributors.
Inventory Management:
Manage inventory levels to prevent stockouts and overstock situations.
Implement inventory tracking systems and ensure accuracy.
Transportation and Distribution:
Plan and manage transportation logistics to ensure efficient delivery.
Select and manage relationships with carriers and logistics partners.
Warehouse Management:
Oversee warehouse operations and ensure efficient storage and retrieval of goods.
Implement warehouse management systems (WMS) for improved operations.
Logistics Strategy and Planning:
Develop logistics strategies aligned with the companys goals.
Forecast logistics needs and plan accordingly.
Compliance and Risk Management:
Ensure compliance with local and international logistics regulations.
Identify and mitigate risks in the logistics process.
Marketing Responsibilities:
Market Research and Analysis:
Conduct market research to identify trends, customer needs, and competitive landscape.
Analyze data to inform marketing strategies and campaigns.
Marketing Strategy Development:
Develop marketing strategies to promote products or services.
Plan and execute marketing campaigns across various channels.
Brand Management:
Build and manage the companys brand image.
Develop brand guidelines and ensure consistency across all marketing materials.
Digital Marketing:
Oversee digital marketing efforts, including social media, SEO, SEM, email marketing, and content marketing.
Analyze digital marketing performance and optimize campaigns.
Sales Support:
Collaborate with the sales team to develop promotional materials and strategies.
Provide marketing support to enhance sales efforts.
Budget Management:
Develop and manage the marketing budget.