Lead Generation Specialist (Intern)

Handoo Immigration and Citizenship Services Inc

Key Functional Responsibilities

• Develop a lead generation strategy through email, LinkedIn and other social media channels.

• Doing cold calls and generating leads.

• Research on primary and secondary lead data using LinkedIn Sales Navigator, Yelp, and other database tools.

• Coordinate with content and marketing teams in the development of newsletters and marketing content for Customers/Potential Customers for LinkedIn Content Strategy.

• Work with the Creative team in developing effective messaging strategies and creating compelling messaging for target Clients.

• Build relationships with various influencers, attend webinars and market our events and offerings.

• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through LinkedIn and email marketing.

• Measure results, optimize LinkedIn lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.

• Identify suitable accounts for product fit for global markets.

• Identify key decision-makers to reach out in those specific accounts.

• Reach out to them and build a working rapport with them.

• Explain & pitch our core value proposition to these stakeholders.

• Follow up via various channels to lock in a demo for our Sales team.

Skill Requirement

• Experience with LinkedIn Sales Navigator, email marketing, marketing tools and great analytical skills

• Experience working in digital or B2B customer acquisitions

• Previous or current experience in reaching out to prospects on LinkedIn and/or via email

• Some experience with using email templates and marketing automation

• Familiarity in nurturing prospects into leads by creating message sequences

• Basic knowledge of HubSpot or any other CRM

• Experience

  1 - 7 Years

• No. of Openings

  3

• Education

  Advanced/Higher Diploma, Any Bachelor Degree, Professional Degree

• Role

  Lead Generation Specialist

• Industry Type

  Legal / Law / Judiciary

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Home