Lead Generation Specialist

Responsibilities:

€¢ Develop and implement lead generation strategies to drive qualified leads through various channels, including digital marketing, events, partnerships, and outbound prospecting.

€¢ Manage and oversee the lead handling process from lead generation to conversion, ensuring timely and efficient follow-up on all leads.

€¢ Collaborate with marketing and sales teams to define target customer profiles, lead qualification criteria, and lead scoring models.

€¢ Utilize CRM software and other tools to track, analyze, and report on lead performance metrics, including lead volume, conversion rates, and pipeline velocity.

€¢ Develop and maintain lead nurturing campaigns to engage and educate leads throughout the buyer's journey, with the goal of converting leads into sales opportunities.

€¢ Train and mentor team members on best practices for lead generation, lead qualification, and lead handling, including effective communication strategies and CRM usage.

€¢ Continuously monitor and evaluate lead generation and lead handling processes, identifying areas for improvement and implementing solutions to enhance efficiency and effectiveness.

€¢ Stay up-to-date with industry trends and best practices in lead generation, lead management, and sales automation, leveraging new technologies and methodologies to drive innovation and competitive advantage.

€¢ Act as a liaison between marketing, sales, and other departments to ensure alignment and coordination in lead management efforts.

Qualifications:

€¢ Bachelor's degree in business, marketing, or related field; advanced degree preferred.

€¢ Proven experience in lead generation, lead management, or related roles, with a track record of success in driving qualified leads and lead-to-customer conversion rates.

€¢ Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions to optimize lead generation and lead management processes.

€¢ Excellent communication and interpersonal skills, with the

• Experience

  2 - 6 Years

• No. of Openings

  2

• Education

  Graduate (B.A, B.B.A, B.C.A, B.Com, BDS, B.Tech/B.E, B.Ed, B.Sc)

• Role

  Lead Generation Specialist

• Industry Type

  Banking / Financial Services / Stock Broking

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office