Team Lead - Lead Generation

Job Description

Job duties:

Demand Generation Strategy and Execution

1. Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.

2. Identify and leverage the most effective digital marketing channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to reach target audiences.

3. Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of Hexnode's platform.

4. Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).

Lead Management and Sales Enablement

1. Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.

2. Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of Hexnode's platform.

3. Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.

4. Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.

Performance Measurement and Reporting

1. Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.

2. Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.

3. Collaborate with the analytics team to gather insights on campaign performance and use these findings to i
  • Experience

    3 - 8 Years

  • No. of Openings

    10

  • Education

    Any Bachelor Degree

  • Role

    Lead Generation Manager

  • Industry Type

    IT-Hardware & Networking / IT-Software / Software Services

  • Gender

    [ Male / Female ]

  • Job Country

    India

  • Type of Job

    Full Time

  • Work Location Type

    Work from Office

About Arrow Point Management Services

We specialize in recruiting the best talent for permanent and temporary positions on behalf of Indias top companies. exiting the company at the end of their professional running a whole department and systemizing the internal processes of handling administration so that companies can focus entirely on improving their business.options, training programs, and advice for career advancement to freshers, professionals, and career changers. We guide people in making the right decisions regarding their careers. Besides, we also serve as an education consultant. Today, we serve clients across various industries including IT, ITES, finance, engineering, pharmaceuticals, sales & marketing, plants/factories, education/training, retail, automobile, construction, etc.

Our Vision:

We started o

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