• Responsible for planning, strategizing, and overseeing the implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
• Review competition strategies, strengths and opportunities
• Suggest large keyword lists as per the business goals and target audience Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Plan catchy creative and graphical ad designs to attract the buyers attention.
• Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc. as per the client objectives.
• Generate and analyze weekly and monthly reports and find out the improvement areas
• Keep pace with search engine industry trends and developments.
• Manage and train the team project development, timelines, and results to meet client goals
• Maintain partnerships with PPC ad platforms and vendors
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management