Influencer marketing executives are responsible for managing the end-to-end operations of a brand’s influencer marketing campaigns. They build a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns.
Responsibilities
• Research, locate, and engage potential influencers across all channels to build a pipeline of talent
• Managing on-going influencer/brand marketing programs • Developing, implementing, and managing Influencer Marketing strategy.
• Developing effective content driven plans including development of influencer marketing calendar • Coordinating with influencers and craft custom promotional content by understanding their marketing style.
• Ideate creative content (text, image, and video).
• Day to day account management, including the review of influencer trackers, reports, recaps, maintaining database / invoices, budget management, etc.
• Initiate, collaborate groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship.
• Engaging with all influencers and generate recap materials post-campaign, execution to measure and evaluate the value, including ROI and performance metrics
Experience
0 - 2 Years
No. of Openings
4
Education
B.Com, Diploma, Advanced/Higher Diploma, Higher Secondary, Professional Degree
Role
Influencer Marketing Executive
Industry Type
Media / Entertainment / Broadcasting
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office