Job Summary: The Influencer Manager is responsible for developing and executing influencer marketing strategies to enhance the brand's visibility, increase engagement, and drive sales. This role requires a creative and strategic thinker with a passion for social media, influencer trends, and brand partnerships.
Key Responsibilities:
1. Influencer Strategy Development:
o Develop and implement influencer marketing strategies aligned with overall marketing goals.
o Identify and target key influencers across various social media platforms to promote the brand.
2. Relationship Building:
o Establish and maintain strong relationships with influencers, bloggers, and content creators.
o Negotiate contracts, deliverables, and timelines with influencers.
3. Campaign Management:
o Plan, execute, and monitor influencer campaigns to ensure they meet objectives and KPIs.
o Coordinate content creation and approval processes with influencers and internal teams.
4. Performance Tracking and Reporting:
o Track, analyze, and report on the performance of influencer campaigns.
o Provide insights and recommendations based on campaign results to optimize future efforts.
5. Content Collaboration:
o Work closely with influencers to create authentic and engaging content that resonates with the target audience.
o Ensure that all content aligns with brand guidelines and messaging.
6. Budget Management:
o Manage influencer marketing budgets and ensure cost-effective use of resources.
o Monitor expenses and ensure campaigns are delivered within budget.
7. Trend Analysis:
o Stay up-to-date with the latest influencer marketing trends, platform updates, and industry best practices.
o Incorporate new trends and innovative approaches into influencer strategies.
8. Cross-Functional Collaboration:
o Collaborate with other marketing team members, including social media, content, and PR teams, to integrate influencer efforts into broader marketing initiatives.
o Coordinate with product teams to provide inf
Experience
2 - 3 Years
No. of Openings
1
Education
Professional Degree, B.B.A, B.Com, M.B.A/PGDM, M.Com
Role
Influencer Manager
Industry Type
Textile / Garments / Fashion / Accessories
Gender
[ Male / Female ]
Job Country
India
Type of Job
Full Time
Work Location Type
Work from Office