Marketing Head

Studio11 Salon & Spa

Job Description

● Operates as a single point of contact for marketing needs at brand level and

salon level.

● Develop and execute comprehensive marketing plans to drive growth and

lead generation for Studio11 salons, both online and offline.

● Identify and execute any corporate partnerships and tie ups which would help

increase the brand awareness.

● Manage and lead the social media marketing, owning the social media

calendar, and ensuring content is relevant and engaging for Studio11’s target

audience.

● Plan and execute seminars around execution of marketing activities for

franchise salons.

● Plan and execute sales enablement campaigns through email marketing and

focused social media efforts to drive lead generation and increase conversion

rates.

● Monitor and report on the performance of marketing campaigns, using data

and analytics to inform future campaigns and optimize marketing spend.

● Execute ATL and BTL strategies focused on lead generation for salons,

including advertising, PR, events, and partnerships.

● Execute launch marketing SOPs for each new salon launch, ensuring a smooth

and successful launch to drive early adoption and revenue growth.

● Stay abreast of market trends and opportunities, conducting regular research

and analysis to identify new marketing channels and strategies.

● Work on momentum marketing initiatives.

● Plan and implement season-specific campaigns to drive awareness and

generate leads for salons.

● Be responsible for maintaining the brand standards across any type of

marketing material covering social media as well as physical activities.

● Report to Customer Experience Head and company CEO directly and be

responsible for marketing KPIs for the brand and franchise salons.

Skills / Experience

● At least 2 years of experience in digital, ATL, and BTL marketing, with a track

record of driving growth and lead generation.

● Proven experience managing and leading social media marketing, including

owning the social media calendar

• Experience

  4 - 6 Years

• No. of Openings

  2

• Education

  M.Tech

• Role

  Marketing Head

• Industry Type

  Wellness / Fitness / Sports / Beauty

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office