Marketing Head

Studio11 Salon & Spa

Job Description

Operates as a single point of contact for marketing needs at brand level and

salon level.

Develop and execute comprehensive marketing plans to drive growth and

lead generation for Studio11 salons, both online and offline.

Identify and execute any corporate partnerships and tie ups which would help

increase the brand awareness.

Manage and lead the social media marketing, owning the social media

calendar, and ensuring content is relevant and engaging for Studio11s target

audience.

Plan and execute seminars around execution of marketing activities for

franchise salons.

Plan and execute sales enablement campaigns through email marketing and

focused social media efforts to drive lead generation and increase conversion

rates.

Monitor and report on the performance of marketing campaigns, using data

and analytics to inform future campaigns and optimize marketing spend.

Execute ATL and BTL strategies focused on lead generation for salons,

including advertising, PR, events, and partnerships.

Execute launch marketing SOPs for each new salon launch, ensuring a smooth

and successful launch to drive early adoption and revenue growth.

Stay abreast of market trends and opportunities, conducting regular research

and analysis to identify new marketing channels and strategies.

Work on momentum marketing initiatives.

Plan and implement season-specific campaigns to drive awareness and

generate leads for salons.

Be responsible for maintaining the brand standards across any type of

marketing material covering social media as well as physical activities.

Report to Customer Experience Head and company CEO directly and be

responsible for marketing KPIs for the brand and franchise salons.

Skills / Experience

At least 2 years of experience in digital, ATL, and BTL marketing, with a track

record of driving growth and lead generation.

Proven experience managing and leading social media marketing, including

owning the social media calendar

• Experience

  4 - 6 Years

• No. of Openings

  2

• Education

  M.Tech

• Role

  Marketing Head

• Industry Type

  Wellness / Fitness / Sports / Beauty

• Gender

  Male

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office