Fitness managers are responsible for leading and maintaining the day-to-day strategies and operations of their facilities. They work in the best interest of their customers and business. It’s their prerogative to buy, sell, and maintain on-site equipment; requisition talented staff; and manage their team of personal trainers. Fitness managers also plan employee schedules, create ideas and actions for revenue growth, navigate crisis management, and in some cases provide gym tours for potential clients.
In some facilities, a fitness manager job description includes acting as de facto human resource managers, hiring and training new staff as the need arises. They also analyze a facility’s performance metrics and work alongside their team to set goals and milestones for increasing sales, maintaining branding, and creating a satisfying customer experience. They are often the strategic heads and final authorities of fitness facilities. Given all of these responsibilities, those who are pursuing a career as a fitness manager often need to gain knowledge and experience in management and exercise concepts.