les and Responsibilities
Planning concepts by studying relevant information and materials.
Illustrating concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.
Preparing finished art by operating necessary equipment and software.
Coordinating with outside agencies, art services, web designers, marketing, printers, and colleagues as necessary.
Contributing to team efforts by accomplishing tasks as needed.
Communicating with clients about layout and design.
Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop, Adobe Software, and Figma.
Reviewing final layouts and suggesting improvements when necessary.
Investigating user experience design requirements for our suite of digital assets.
Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, consumer need, and the competitive landscape
Meet budget standards by forecasting and managing expenses
Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.
Producing high-quality design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
Providing advice and guidance on the implementation of UX research