Key Responsibilities:
ï‚·Brand Development & Promotion:
oDevelop and implement branding strategies to enhance the hospital’s visibility and reputation.
oEnsure consistent brand messaging across all marketing channels and materials.
ï‚·Field Marketing:
oPlan and execute field marketing activities, including visits to hospitals, institutions, and community events.
oConduct presentations and meetings with potential partners to promote hospital services and establish tie-ups.
oGather feedback from the field to refine marketing strategies and campaigns.
ï‚·Partnership & Tie-up Management:
oIdentify, engage, and maintain relationships with hospitals, institutions, and other potential partners to secure tie-ups and collaborations.
oDevelop proposals and negotiate agreements for partnerships and tie-ups.
oManage partner expectations and deliverables to ensure long-term collaborations.
ï‚·Marketing Campaigns:
oDesign and implement targeted marketing campaigns to promote hospital services, events, and programs.
oCollaborate with the marketing team to develop content for digital, print, and social media platforms.
oMonitor and analyze campaign performance to optimize strategies and achieve marketing goals.
ï‚·Community Engagement:
oBuild and maintain relationships with community leaders, organizations, and stakeholders to enhance the hospital’s community presence.
oRepresent the hospital at community events and forums to promote health and wellness initiatives.
Qualifications:
ï‚·Education:
oBachelor’s degree in Marketing, Business Administration or a related field. A master’s degree is a plus.
ï‚·Experience:
oMinimum of 3-5 years of experience in field marketing, brand management, or a similar role, preferably in the healthcare industry.
oProven track record of managing marketing campaigns and establishing partnerships or tie-ups.
ï‚·Skills:
oStrong interpersonal and communication skills.
oAbility to work independently
oExcellent organizational and project management abilities.