Roles & Responsibilities :
• Formulate, plan, and implement marketing initiatives with clear metrics to accomplish branding strategy.
• Curate and distribute customized content for external and internal marketing campaigns (eg. press releases, newsletters, mailers, etc.)
• Develop and implement communication and branding strategies across all media platforms, including traditional and social media.
• Design marketing collaterals such as brochures, banners, standees, etc.
• Create and implement PR strategies.
• Coordinate with multiple teams such as operations, tenders, and sales to collate information, pictures, etc. and develop marketing collaterals.
• Update and manage the website of the organization and other websites & portals being managed by the organization for effective communication and branding; Maintain and update email services of employees.
• Strategize and ensure the creation of high definition videos of products for promotions.
• Support the sales team with marketing collaterals such as presentations, proposals, and detailed project reports.
• Handling and maintaining trademark and registrations of company logo and taglines
• End-to-end management of events and trade shows that include vendor negotiations, setting up booths, and promotion of the events across all platforms.
• Creating and maintaining databases to run campaigns (both physical and email)
• Market research and trend analysis for new products and subsequently reaching out to the stakeholders.